Accompanying the Barcelona Beer Festival on its return to Barcelona, InnBrew23 was held in Hall 7 of Fira de Barcelona, in Montjuïc, on 26 and 27 May.
Nearly 1,500 unique professional attendees, including hoteliers and brewers, were able to visit the 41 stands at InnShow, follow the 20 Brew&Hub Talks, participate in the 9 workshops and have scheduled or spontaneous meetings at InnMeet.
On Friday 26th May and Saturday 27th May, InnBrew: The Brewers Convention held its 3rd edition in Hall 7 of Fira de Barcelona, in Montjuïc. It was held in parallel to the Barcelona Beer Fesrtival, in the format that was so successful for the organisation in the pre-pandemic editions. Both events brought together a total of 15,000 unique registered entries, of which 1,500 were accredited professionals. Throughout the two days, activities were carried out to promote meetings, training, exchange, reflection and business
Judit Càrtex, director of InnBrew23 points out that ‘we have managed to attract the attention of breweries, both large and small, and to bring them together in the same space. The merit has been the connection between brewers and exhibitors, being the greatest recognition of a job well done. Year after year, the maturity of the sector, which demands professional events, is being demonstrated, and we are proud to have committed ourselves to this great event at the time. We are aware that we must grow together, renew and share ideas, showing the constant innovation of such a dynamic sector’.
Highlights of this edition:
The participation of 52 stands and sponsors oriented to the service of breweries. This vocation has generated a very participative, diverse, prestigious and complete edition. The exhibiting companies showcased their latest novelties and innovations, attracting the attention of the professional attendees, mainly brewers and brewery purchasing departments.
It is worth highlighting the large number of professionals who attended the 17 InnTalks presentations on the central stage, the Brew&Hub Talks space. Topics of interest to brewers were developed, both on a technical and legal level, as well as in terms of sustainability and profitability. Great topics and innovations such as ‘Infusion Spiral®, the most sustainable and profitable alternative to barrels’, ‘Important tips on the new environmental legislation on packaging applied to the brewing sector ‘, ‘Budvar: The resurgence of lagers, tasting and perfect serve’, among others. They can be reviewed on the Brew&Hub website, Talks section.
Saturday afternoon rounded off the presentations with three round tables, two of them moderated by Joan Villar-i-Martí @birraire, and the third moderated by Judit Càrtex. Under the following headlines, long and thoughtful debates were generated: ‘Independent and united. Present and future of beer associations: objectives, organisation and functioning‘, ‘Loyalty and militancy. Models and initiatives to generate a brewing community through the brand‘ and InnBrew closed with the vindictive and more than pertinent ‘Invisibles. Initiatives to promote the visibility, integration and safety of women in the brewing sector’. The panel of speakers is also worth a look on the Brew&Hub website, Talks section.
Friday morning’s gathering of professional attendees was remarkable, culminating in the Awards Ceremony of the Barcelona Beer Challenge International Awards 2023: the most emotional moment was the unveiling of the awards, which in addition to awarding 3 medals (gold, silver and bronze) in 64 categories (one of them, the New Zealand Beer sponsored by Agronet Brewing & Hop Revolution), highlighted the following awards: The Best Brewery Award went to Cosa Nostra, a small brewery from Port de Sagunt, València. The Best New Brewery Award went to the Asturian brewery Dua Sparkling Beer. The Molina for Brewers Innovation Award went to the Peruvian brewery 7 VIDAS with its beer Shihuahuaco Dreams and the Steve Huxley Award for Professional Brewing Career went to Guillem Laporta, founder of the Homo Sibaris brewery in Barcelona.
The anecdote:
One of the most talked-about stands due to its innovative nature was that of the startup Scribeer, a recently created company with a proposal for treating bagasse. This brewery gives a new life to this waste, as it is used to obtain a 3D compostable filament of the highest quality, generating a revolutionary material with which to print everything a brewery’s imagination can dream of. On this occasion, they have surprised with the display of 8 chairs and the production of the 3 main prizes of the Barcelona Beer Challenge International Awards.
Conclusion:
The third edition of InnBrew: The Brewers Convention has been presented as the most expert, the most innovative and in a more ambitious format than ever, looking for this enclave, with the number of attendees received, to be the definitive location for this very important annual event of the brewing sector at national and international level.
More information: Innbrew: The Brewers Convention
What: InnBrew: The Brewers Convention, the country’s only professional brewers-only event
Date: 26th and 27th May 2023
Opening hours InnBrew:The Brewers Convention: from 10am to 6pm
Where: Fira de Barcelona – Montjuïc, Hall 7
Entrance: strictly by professional invitation, provided via Info@innbrew.com or by the exhibiting brands themselves.
These are all the exhibitors and sponsors of InnBrew23:
BREW & HUB (with stand and sponsorship of InnTalks), MOLINA FOR BREWERS (with stand and sponsorship of the Innovation Award) , AGRONET BREWING (with stand and presence at the New Zealand Beer Award), KEYKEG (sponsor of the playground and the KeyKeg Cornhole CUP), GGM GASTRO IBERICA, BACOSOFT BREWING, SBI – Selected Brewing Ingredients BV, ALIMENTA BEVERAGE SOLUTION SRL, SCREBEER, LA SELECTA GASTROCULTURA, AROLA LEGAL, CELLI ESPAÑA, COMERCIAL QUÍMICA MASSÓ, EASYBRÄU-VELO, THE BREWING TEAM, AETCM, ESCYM, INOXPA, CASTLE MALTING, BRAUKON, EMMA SRL, iFood & Drinks / INTEREMPRESAS, m+f KEG-Technik GmbH & Co. KG, CRISP MALT, ALFA LAVAL, MAINLAND CANNING, WILD GOOSE FILLING, DBT Europe, BUCHER denwel, ABE Equipment, BIOMERIEUX, INSTALLBEER, GEA, CLÚSTER CRAFT BEER, APIGLASS, RWC – JOHN GUEST, Institute of Brewing & Distilling, ROLEC, LANDALUCE, DIREMA SA, PONT PACKAGING BV, PONTUM AB, SICOPACK, más la colaboración de Cerveceros de España, InterMaltaCraft, Moritz, Brauwelt, Brau Beviale, PostAle, Epson, Condal Chef, 5 Titius, Crusat and Felmar.